Sample case studies of recent projects.

Success Story 01. Logistics


Turnkey solution for nationwide home delivery business.

Strategic Development of brand, web & marketing collateral



  • Inconsistent visuals, marketing & business tools

Services Delivered

  • Program Management; Design-centric approach

  • Brand design & implementation; Logo, guidelines and visual language

  • Website development; Streamlined UX, IxD, technical integration, optimisation & content strategy

  • Marketing program; Multi-channel (Print, Video, Online, Mobile, Social)


  • Brand consistency and recognition

  • Web presence refocused for core audience to improve interaction and engagement

  • Streamlining of business service design

  • Multichannel marketing & streamlines sales process



After collaborating with Ajooni on our brand redesign, we were impressed by the scope of analysis and thought presented during the project. We contracted Ajooni for further marketing and service design workstreams and have continued to utilise their expert advise on our business marketing and growth objectives. They work thoroughly, clearly and stick to schedules which makes life easier for us.

It’s obvious that quality is a key driver for their work as our own marketing output has progressed beyond initial expectations and ideas.

The pace of change within our sector means a partner such as Ajooni is invaluable for advisory, creativity and innovation.
— Andrew Turner, Head of Change Mmt

Success Story 02. Education


Brand development rescue and delivery for relaunched Birmingham school.

Brand design & development

Brand development for William Murdoch Primary School

Brand development for William Murdoch Primary School


  • Pressing requirement for school brand development prior to term cut off times.


  • Consulting; Brief and message formulation

  • Brand design & implementation; Logo & brand guidelines, school print and systems design

  • Consulting; Brand implementation, supplier & stakeholder advisor


  • Rapid deployment of creative options and final output delivery

  • Applied design thinking to broader impact of visuals

  • Cost savings through supply chain management

  • Delivered on time and within budget

I just wanted to drop you a line to say thanks for all your help and support. When we first approached you, we were conscious that the design brief was going to be difficult to deliver (we came to you following disappointing designs received by another company that did not meet our design brief or our expectations). You have surpassed our expectations. The outcome is nothing short of phenomenal. The school logo (and associated branding) cleverly meshes the aims and values of the school and the inspiring work of William Murdoch. Indeed, many of our stakeholders and partners have commented very favourably on the intelligence and effectiveness of the designs and the striking impact of the colours.

We have also appreciated the wider support and guidance you have given to us as we made difficult decisions on transposing our brand across different aspects of the school, in particular the new school uniform, stationary suite and school signs.

More importantly, you have been thoroughly professional and honest in all our dealings with you. We look forward to working again with you in the future.
— M Singh Headmaster

Success Story 03. Construction


Google AdWords campaign management.

Paid Search marketing management

Google AdWords PPC and digital management

Google AdWords PPC and digital management


  • Plateaued ROI on PPC marketing

Services Delivered

  • Project & Vendor Management

  • Analysis & Optimisation; Account & website

  • Campaign Management; Google AdWords restructuring

  • User Experience; Strategic and website recommendations


  • 67% increase in campaign effectiveness and interaction with measurable increase in sales performance

  • Successful stakeholder management

  • Onsite UX adoption

  • Long term partnership secured

Success Story 04. Martech & Data

ODIN 360

Creative support for data and digital transformation consultancy.

Creative & web development

Brand Identity Guidelines Sample page

Brand Identity Guidelines Sample page


  • Brand and Web presence not reflective of business


  • Project Management

  • Brand design & implementation; Logo & brand guidelines, print design

  • Website development; Graphic design, photography, message, content & build

  • Support; Service desk


  • Brand definition and implementation

  • Rapid deployment

  • Reusable template structure for marketing output



The team are effective and reliable resources for our business. They respond and deliver on time and budget enabling us to focus on our program objectives.
— B Cheema - COO