RECENT SUCCESS STORIES
Sample case studies of recent projects.
Success Story 01. Logistics
FURDECO
Turnkey solution for nationwide home delivery business.
Challenges
Inconsistent visuals, marketing & business tools.
Disconnected strategy.
Services Delivered
Program Management; Design-centric approach.
Brand design & implementation; Logo, guidelines and visual language.
Website development; Streamlined UX, IxD, technical integration, optimisation & content strategy.
Marketing program; Multi-channel (Print, Video, Online, Mobile, Social).
Benefits
Brand consistency and recognition.
Web presence refocused for core audience to improve interaction and engagement.
Streamlining of business service design.
Multichannel marketing & streamlines sales process.
Visit furdeco.co.uk
What They Said
“After collaborating with Ajooni on our brand redesign, we were impressed by the scope of analysis and thought presented during the project. We contracted Ajooni for further marketing and service design workstreams and have continued to utilise their expert advise on our business marketing and growth objectives. They work thoroughly, clearly and stick to schedules which makes life easier for us.
It’s obvious that quality is a key driver for their work as our own marketing output has progressed beyond initial expectations and ideas.
The pace of change within our sector means a partner such as Ajooni is invaluable for advisory, creativity and innovation.”
Andrew Turner, Head of Change Management
Success Story 02. Children’s Care
STEPPING STONES CARE
Brand and communications development for a nationwide Childrens care provider.
Brand design & COMMUNCATIONS development
Challenges
Building an initial business brand and presence and then developing communications into an integral part of the business, as opposed to the industry standard ‘minimum effort’.
Services Delivered
Consulting: Service design, process optimisation, technology adoption.
Brand design & implementation; Logo & brand guidelines, print design.
Website development; Graphic design, content & build.
Benefits
Investment in creative has resulted in a direct rapid business growth through demonstrating the service standards offered and embracing innovation.
Streamlining of business processes through digital integrations.
Best in class visual communications.
What They Said
“From initial contact, through to completion of works the journey through-out was an exceptional experience. Timescales, Quality of work and Consultancy was on point!”
GS, Operations Director
Success Story 03. Education
WILLIAM MURDOCH SCHOOL
Brand development rescue and delivery for relaunched Birmingham school.
Brand design & development
Challenges
Urgent requirement for school brand development prior to term cut off times.
Commercial pressures.
Services Delivered
Business Analysis; Brief and message formulation.
Brand design & implementation; Logo & brand guidelines, school print and systems design.
Consulting; Brand implementation, supplier & stakeholder advisor.
Benefits
Rapid deployment of creative options and final output delivery.
Applied design thinking to broader impact of visuals.
Cost savings through supply chain management.
Delivered on time and within budget.
What They Said
“I just wanted to drop you a line to say thanks for all your help and support. When we first approached you, we were conscious that the design brief was going to be difficult to deliver (we came to you following disappointing designs received by another company that did not meet our design brief or our expectations).
You have surpassed our expectations. The outcome is nothing short of phenomenal. The school logo (and associated branding) cleverly meshes the aims and values of the school and the inspiring work of William Murdoch.
Indeed, many of our stakeholders and partners have commented very favourably on the intelligence and effectiveness of the designs and the striking impact of the colours.”
M Singh, Head
Success Story 04. Construction
CEMGATE
Google AdWords campaign management.
Paid Search marketing management
Challenges
Plateaued ROI on PPC marketing.
Technical Website Faults.
Services Delivered
Project & Vendor Management
Analysis & Optimisation; Account & website.
Campaign Management; Google AdWords restructuring.
User Experience; Strategic and website recommendations.
Benefits
67% increase in campaign effectiveness and interaction with measurable increase in sales performance.
Successful stakeholder management.
Onsite UX adoption.
Long term partnership secured.
What They Said
“Ajooni have demonstrated the value of integrating a long term marketing mix with an optimised AdWords strategy. Campaign efficiency and ROI has drastically improved and our longer term visibility is secured.”
Mick S, Director
Success Story 05. Martech & Data
ODIN 360
Creative support for data and digital transformation consultancy.
Creative & web development
Challenge
Brand and Web presence not reflective of business.
SERVICES DELIVERED
Project Management
Brand design & implementation; Logo & brand guidelines, print design.
Website development; Graphic design, photography, message, content & build.
Support; Service desk.
BENEFITS
Brand definition and implementation.
Rapid deployment.
Reusable template structure for marketing output.
Visit odin360.com
WHAT THEY SAID
“The team are effective and reliable resources for our business. They respond and deliver on time and budget enabling us to focus on our program objectives.”
Bal Cheema, CEO
